Jack Wills wanted to create a 10s spot to be placed on digital boards around malls where their shops are present in. They wanted two options in that showcase the same photography and the campaign message.
We created one using their identity stripes where they transition the photos followed by the campaign message and logo. The other used a red to attract an audience with a big 40% message on it.
Project
Winter Warmers
Client
Jack Wills
What Was Created
10s animation for the Winter Warmers Campaign
https://www.youtube.com/watch?v=bE7zyG-k9fg&feature=youtu.be
He who marvels at the beauty of the
world in summer will find equal cause
for wonder and admiration in winter.
Jack Wills creates the Winter Warmers campaign annually and promotes their hoodies and select jackets for the season.