We set up a fish tank in a mini booth right outside and in the heart of where people usually are with a scary but harmless fish inside the tank. We also placed free tickets for 2 to the Aquarium and dare everyone to reach into the tank and grab a free ticket.

We nominated the hagfish for several reasons being that its mainly harmless as well as its capability to release slime as it dodges predators. The beauty of this is that kids who went for the dare got to keep the slime made while they were reaching inside. People will avoided touching the hagfish due to the slime it creates hence eliminating the idea of people holding the hagfish instead of the tickets.

Project

This Seems Fishy

Client

The Scientific Center of Kuwait

What Was Created

Concept creation and execution for production.