The concept reflects an idea of placing the audience in a situation to showcase where they could end up being if they used their phones while driving alongside the new traffic rules created in 2013.

We tend to use a washroom before leaving a public place and are about to either commute or drive. We understood we can’t instantly change everyone’s behaviour, but we knew with the new traffic law violations at hand and solid enforcements, our idea would set sail with all eyes on. 

Project

This Could Be You

Client

Viva Telecom

What Was Created

A traffic campaign concept for a telecom company promoting anti texting or calling while driving.