The concept comes from the experience or change of mood you get suddenly when you have your first sip of coffee. That moment truly brings out a moment of realization to the surrounding you’re in.
We wanted to achieve just that, so we placed stands across the country and had people stand and take selfies and share their moments where they enjoy life and stay awake for it.
Project
The Drink Up Life Stand
Client
Caribou Coffee
What Was Created
A concept to promote the essence of Caribou’s mission in sharing the experiences of life that feeds the soul.
Coffee has always been a significant part of my life.
For me, it’s a chance to start my day and gather my thoughts.
It’s fuel for my creative process.
The idea is to set a mood to the viewer by framing a certain part of a scene through a cut out of a cup where people will see life through it.
