The people spoke, and we responded by creating the first taco cone with sweet and savoury choices for the finest of crowd tastebuds. Available in chicken, beef, steak, veggie and even a vegan option.
Inspired by Conan O’Brien when he went creating a savoury ice cream cone; working alongside the Taco Bell international marketing team, we decided to actually create a product out of the idea.
Project
Tacone Yourself A Trip
Client
Taco Bell
What Was Created
From brainstorm, strategy, to creative execution to deliver the new product launch beyond the average bun…taco.
I love Taco Bell. Whenever I go there,
I could get anything on the
menu and be totally happy.
The aim was to inspire people to try through creating a chance to win a trip to a famous local resort. The prize winners would get a full weekend all expense paid stay at the resort.
