In 2017 we were following a trend in the MENA region that people weren’t satisfied with the quantities or portion sizes at Taco Bell and we needed a new line of products that will bridge that gap.
We worked on developing a website where we can collect user data that will also allow us to potentially cover the World Cup surface. We had the intention of later building a follow-up campaign to support he entire cup’s summer.
Project
My Mas Burrito
Client
Taco Bell
What Was Created
A microsite where people can win prizes if they try the new Mas Burrito.
https://www.youtube.com/watch?v=G-O3I3za5nE&feature=youtu.be
By creating the website, we were able to leverage consumer information collected, database, and segment them appropriately in order to retarget them later during the World Cup season.
