The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving the dumping of a bucket of ice and water over a person’s head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis and encourage donations to research.
During the online hype, we decided to surf the trend as the first advertising agency in Kuwait to take on the challenge and nominate our clients and operational partners to do the same.
Project
Ice Bucket Challenge
Client
Corporate / CSR
What Was Created
Concept twist and post production work.
There’s nothing more debilitating
about a disability than the
way people treat you over it.
After our nominations, the responses were quick and we gained traction within our local market and businesses creating an enjoyable and relatable experience for our local audiences combined by the industries that cater to them daily.
