A gaming application to raise awareness of IKEA’s delivery service while creating an experience for the audience with the annual target of 2013 being families with children.
The application gets the children to print out a piece of paper and make a truck out of it and using a tablet and a screen pen, can assemble their own truck and get right in the action.
Project
Assemble It, Drive It
Client
Ikea
What Was Created
Concept gaming app raising the awareness of the IKEA delivery service while surfing the annual 2013 international campaign themed as “Living With Children”
To do business with a clear conscience is an attitude that pays.
We have to find more time for ourselves and
to regain respect for the environment in which we live.
The only way to really nail this campaign was to create a shared moment between the parents and the children. We wanted to create a digital experience with a simple do-it-yourself experience where children and young parents can unwind and play…after an assembling duty of course.
