A product launch key visual for the shawarma sandwich, the concept behind it reflects that once the sandwich is in your hands, nothing will distract you from it.
Taco Bell Kuwait created their own exclusive shawarma sandwich. When we were briefed and had a tasting session we realized the sandwich was better than a lot of other local restaurants where the shawarama sandwich is their primary menu item.
Project
There’s Nothing Like It
Client
Taco Bell
What Was Created
Key Visual creation for the Shawarma product launch campaign.
Keep calm
and continue eating
No matter what happens behind you.
The idea behind this visual is to show that once you take a bite out of the sandwich, nothing around you will matter as all your concentration will be devoted to how tasty that bite was; blockbuster productions like Transformers: Age of Ultron and Godzilla were also coming out around the same time.
