A Press and billboard ad for the high-end car batteries Auto1 offers was created to showcase a message from the best from the region.
The concept of the melting battery came from how hot Kuwait’s climate can reach in the summer. In Kuwait’s climate, poor quality car batteries can go bad if a car is kept outside so Auto1 wanted to showcase their high quality batteries.
Project
The Melting Battery
Client
Auto1
What Was Created
Key Visual for the campaign with a focus on outdoor placement.
One for the hottest
Place on Earth, from Kuwait
with love to the country of surprises.
With an average of 45 degrees Celsius and above, I created an exaggerated twist of how a low-end car battery could simply just melt from the heat.
