Auto1 wanted to celebrate the Japanese Constitutional Day since they are the licensed distributers of Falken products.
A press ad with partnership in mind was created to wish the Japanese expats in Kuwait a Happy Constitutional Day while maintaining the essence of the brand.
Project
Japanese Constitutional Day
Client
Falken Tire
What Was Created
Key Visual focused on being released through press mediums recognizing the day but also maintaining the brand essence.
I had to stop driving
my car for a while…
the tires got dizzy.
Below are the 2 treatments created for the main Key Visual:
Flag Treatment
We recreated the Japanese Flag using a Falken tire.
Tire Marks Treatment
Japanese Constitutional Day written in Japanese using tire marks.
