ABOVE THE LINE
Directing the communication towards the mass, most of the promotional messages here are not specifically targeted, meaning they do not focus on a specific target group. The idea behind this is to inform customers about the availability of the product for the top of mind. Seeking to encourage customers to visit stores and actively seek the product using several sales tactics. These strategies help brands reach larger audiences and creates a wider terrain for brand visibility.
Forming an idea with a steady platform to work from
Develop
Creating all the pieces of the puzzle necessary
Design
The initial inspiration build-up and creation beyond the platform
Deploy
Bringing all the components into their upmost effective action
Support
Constant observation making sure everything is on time and at play when needed
The pieces below are not limited to our own clients but a combination of work in partnership with agencies like Ogilvy, FCB, and TBWA.
https://www.youtube.com/watch?v=VZFLQiXsjC8&feature=youtu.be
Distance is No Problem
The Voyageur Collection
A cinema spot highlighting the Voyageur Collection brought by Korloff who is distributed solely by Morad Yousef Behbehani.
Caribou Says
Ciao to the Italian Taste
Caribou Coffee brings to you the best from Italy in sandwiches and dessert drinks. The rollout was on in-mall and in-store posters, flyers, banners and danglers, as well as press ads in newspapers and magazines.
On the Road
The Melting Battery
A Press and billboard ad for the high-end car batteries Auto1 offers was created to showcase a message from the best from the region during the hottest days of the year.
Corporate Awareness
The Scientific Center Attractions
The scientific center in Kuwait wanted to promote all their services in one visual. Two press and outdoor ads displaying the Scientific Center’s attractions which are: The Aquarium, the Dhow Harbour, The IMAX, Discovery Place, and the Plantastic Interactive booths.
https://www.youtube.com/watch?v=AzkLGFbmSd4&feature=youtu.be
Beyond the Interstellar Comes
A Hamilton Sponsorship
Creation of a 20 second cinema spot for Hamilton a luxury watchmaker that sponsored segments within the movie Interstellar.
Corporate Awareness
The Shrimp & Ribs Festival
A 30s animation for the launch of the Shrimp and Ribs Festival that displays the speciality plates offered. This appeared in-house and on digital billboards screens across Kuwait and parts of the United Arab Emirates.
Corporate Recognition
Auto1 wanted to celebrate the Japanese Constitutional Day since they are the licensed distributers of Falken products. A press ad with partnership in mind was created to wish the Japanese expats in Kuwait a Happy Constitutional Day while maintaining the essence of the Falken brand.
Japanese Constitutional Day
From the F&B
Shawarma….There’s Nothing Like It!
Taco Bell created their own exclusive shawarma sandwich. When we were briefed and had a tasting session we realized the sandwich was better than a lot of other local restaurants where the Shawarama sandwich is their primary menu item.
https://www.youtube.com/watch?v=lyVFOiNjTJ8&feature=youtu.be
From the Solar Tech Comes
T-Touch Expert Solar
A cinema spot showcasing the all new T-Touch Expert Solar Launch by Tissot and solemnly distributed by Morad Yousef Behbehani.
Luxurious Dining
A sizzle reel made for the launch of the first Katsuya by Stark restaurant at the Avenues Mall in Kuwait. The reel combines multiple videos of celebrities arriving and departing from the original Katsuya restaurant back in Hollywood, Los Angeles.